Salute to 2022, adhere to the right path while seeking novelty, embrace changes, and forge ahead, the armored warriors!
As the seasons change and the years pass by, as we march towards the new year of 2023, we still need to look back and summarize the extraordinary year of 2022. In 2022, the development of the construction machinery industry faced numerous difficulties and a lackluster peak season due to the combined impact of repeated outbreaks of the pandemic, upgraded emission standards, and rising international raw material prices. However, the vast number of practitioners remained resolute and persevered, further enhancing the industry's competitive edge. Against such a sluggish industry backdrop in 2022, the Iron Arm team remained focused on their core business, proactively embraced changes, adhered to principles while seeking innovation, and created a unique and brilliant color of their own.
● In 2022, the number of new users of iron armor's construction machinery increased by 110,000+, and the data accumulation reached a new high.
In 2022, it marked the thirteenth year that Iron Armor has been deeply involved in the industry. This year, we remained true to our original aspirations and forged ahead; this year, we faced challenges and embraced changes; this year, we actively innovated and continued to grow. In 2022, Iron Armor added over 110,000 registered users for construction machinery.
As is well known, since its establishment in 2009, Tiegai has been concentrating on the construction machinery field, with the mission of "serving users with care and promoting industry progress". It has been committed to building the most impartial, efficient and friendly construction machinery service platform. After thirteen years of development, Tiegai has accumulated and refined a vast amount of user behavior data, equipment transaction and operation data. As of December 31, 2022, it has a total of 2.05 million registered users of construction machinery, 1.35 million equipment on shelves, over 6.6 billion user behavior records, and a cumulative transaction volume of 21 billion yuan.
In 2022, the Iron Armor second-hand mobile phone model overcame difficulties and made platform services undergo iterative updates.
Due to the frequent fluctuations of the epidemic situation, many ongoing construction projects and subsequent engineering works have been affected. At the same time, the commuting activities of grassroots workers have also been severely restricted. All these have led to a significant decline in the demand and scale of second-hand construction machinery transactions.
Facing such a severe industry situation, Iron Armor Second-hand Mobile Phones fully upgraded their service capabilities in 2022. This included providing compensation for ownership issues in advance, offering a 10% discount on platform service fees, compensating for road expenses for vehicles that do not meet the conditions, and allowing the refund of the deposit without any reasons. Through continuous optimization of the service system, they have maximized convenience for buyers when purchasing cars and sellers when selling cars, objectively enhancing the enthusiasm of grassroots users to participate in the second-hand mobile phone transactions, and helping Iron Armor Second-hand Mobile Phones achieve new growth and progress during the special period of the pandemic. At the same time, Iron Armor Second-hand Mobile Phones continue to secure the position of the largest second-hand mobile phone trading platform in Asia and the second-largest in the world.
In 2022, Iron Armor introduced the "service score" system for its housekeepers.
In order to provide more comprehensive services to both buyers and sellers, Iron Armor Second-hand Mobile Phone has been committed to implementing its responsibilities in every single service it provides on a daily basis. Especially in 2022, Iron Armor Second-hand Mobile Phone established a complete service evaluation system online, namely the "Service Score" system, to motivate Iron Armor Managers to continuously improve the quality of their services.
Specifically, this service is composed of two main sections: transaction scoring and case scoring. Among them, the transaction scoring includes three parts: equipment consultation scoring, equipment viewing scoring, and contract signing scoring; the case scoring consists of two parts: negative scoring for complaint cases and positive scoring for praise cases. The "service score" system runs through the entire equipment transaction process, providing service evaluation prompts at each stage from user consultation of equipment to the completion of the transaction. Users can leave evaluations and feedback based on their own experiences.
According to statistics, in 2022, the positive feedback information about the first-line managers from buyers totaled 250 pieces. The average service score of the Iron Guard first-line managers in 2022 was 89 points, with the highest score reaching 138.7 points. Among them, there were 22 first-line managers with scores above 100 points. Even some buyers specially wrote letters to the Iron Guard headquarters in Beijing, highly praising and evaluating the diligence and responsibility demonstrated by the first-line managers in their work.
In 2022, the business scale of Iron Armor Cloud掌柜 expanded, with both export trade and assessment and testing services experiencing growth.
In 2022, Tiaoma Cloud掌柜 remained committed to continuous progress, providing its partners with equipment transactions, assessment and testing, platform construction, and export services. It endeavored to assist its partners in improving the efficiency of equipment management and disposal， and reducing risks related to inventory and debts. By the end of 2022， Tiaoma Cloud掌柜's transaction volume, unit price, export business, and equipment assessment and testing services all achieved significant growth. Particularly, the export business and assessment and testing services saw growth rates of over 100%.
In terms of equipment exports, in 2022, Taigai Cloud掌柜 refined various service contents and strengthened business connections with overseas buyers. The scope of countries and regions for equipment exports significantly expanded, including Saudi Arabia, Iran, the United Arab Emirates, Vietnam, Thailand, Mexico, Brazil, Mongolia, and Malaysia.
● The "oldest, heaviest, most expensive and longest-distance" record for second-hand ironclad vehicle transactions in 202
In many construction projects, the cost-effectiveness and quick return-on-investment advantages of second-hand construction machinery are prominent. Therefore, second-hand machinery has become the choice for an increasing number of practitioners. For this reason, we have specially compiled some representative records from the transaction cases of ironclad second-hand machinery in 2022, namely the oldest excavator, the most expensive excavator, the heaviest excavator, and the transaction with the longest distance covered.
The oldest excavator in the 2022 used ironclad machinery trade -
The final transaction price of the Komatsu PC100-5 excavator (from 1992) was 35,200 yuan.
The heaviest excavator among the second-hand ironclad machines traded in 2022 -
The final transaction price of the Hitachi EX1200-5C excavator (120 tons) is 500,000.
The most expensive excavator in the second-hand ironclad machinery transaction in 2022 -
The final transaction price for Sany Heavy Industry's SY550H excavator is 1,725,000 yuan.
In 2021, the longest-distance transaction of second-hand armored excavators -
The Liugong CLG936E excavator (from Liuzhou, Guangxi to Kashgar Region, Xinjiang) was sold at a final price of 200,000.
"Armor 2022 Annual Product & Service Section"
● In 2022, multiple business products of the Iron Armor second-hand mobile phone model were launched.
"Meeting users' urgent needs and fulfilling their requirements" is the fundamental concept and core driving force behind the continuous exploration of new models and the launch of new products by Iron Armor Second-hand Mobile Phones. In 2022, in response to the impact of the epidemic on on-site vehicle viewing, Iron Armor Second-hand Mobile Phones successively developed a number of online business products, such as "Online Transaction Vehicle Release", "Online Bargaining", "Iron Armor Second-hand Mobile Phone Ranking", "Manager Ranking", "Equipment Video Upload", etc. This enabled buyers to query their desired second-hand and equipment without leaving their homes, and obtain the most market-appropriate quotations. It also helped sellers easily find the information of buyers with genuine purchase intentions, assisting sellers in quickly selling the equipment.
It is worth noting that since its launch in May, the "Iron Armor Second-hand Mobile Phone Ranking List" has achieved an average monthly unique visitor (UV) of 18,000. Users have accessed the device detail pages from the ranking list a total of 475,000 times. Both the number of visitors and the number of accessed devices have shown a continuous growth trend! The launch of a series of products has significantly enhanced the digitalization level of second-hand mobile phone transactions, providing more convenient services for both buyers and sellers.
● In 2022, Iron Armor actively embraced the trend of videoization.
Currently, the entire society and industry have entered the "eye-catching economy" era. Especially in the past three years since the outbreak of the pandemic, countless individual online media and platforms have emerged in a flurry, marking the arrival of the era of online media centered on videos.
In response to this, in 2022, the Iron Armor focused on its core business while actively embracing the trend of videoization. Each department launched their own official Douyin, Kuaishou, and Video account in this year. By the end of 2022, the number of content and followers of all types of accounts had achieved a certain degree of growth. Moreover, in the process of second-hand vehicle transactions, the Iron Armor stipulated and urged the front-line managers to shoot equipment videos and upload the video materials to the system backend. Through this measure, buyers could view the equipment in detail online, further promoting the transaction of second-hand vehicles.
As one of the current comprehensive industry portals, Tiejia.com has independently planned and created the "Hello, Fellow Workers" video program in 2022. This program focuses on grassroots users and uses video interviews as a means to either tell career stories, evaluate brand equipment, or share life experiences. It has received high praise from industry users and enterprises. By the end of 2022, "Hello, Fellow Workers" had released 52 episodes, and the total viewing volume of the program exceeded one million.
● In 2022, Iron Armor promoted the transparency of product reputation and transaction prices.
For buyers who have the intention to purchase a device, they most desire to see the genuine evaluation information from the general public regarding the brand's equipment, as well as the actual transaction price of the product. This will serve as an important reference for their decision to purchase.
In order to address this confusion of the buyers and to enable more practitioners to understand the reputation and actual transaction prices of the products, Iron Armor utilized its unique advantage, namely a large number of users with widely distributed locations, to launch a collection activity about product reputation and prices in the first half of the year. Once the activity was launched, many users responded enthusiastically. They objectively evaluated the advantages and disadvantages of the devices in their possession. In the second half of the year, Iron Armor arranged for daily release of information on the summary of the transaction prices of second-hand excavators. Through the display of these contents, practitioners can obtain the most genuine evaluations of the product equipment, make the transaction prices transparent, and promote the healthy development of the industry.
In 2022, Iron Armor launched the "Monthly Influential Member" ranking list and the "Elite Member" interview program.
In 2022, due to the impact of the pandemic and various other factors, the overall development of the industry was rather sluggish, and the work and life of most practitioners were disrupted. To inspire positive energy within the industry, Iron Armor launched a "Monthly Influential Member" ranking activity on its forum and awarded rewards based on this, encouraging every member to face life and work with a positive attitude. In addition, Iron Armor's official team conducted regular interviews with elite members, documenting their struggles, sharing their life experiences, and facilitating mutual communication, providing more encouragement and support to fellow practitioners.
In 2022, in the face of the sluggish development trend of the industry, many elite entrepreneurs did not give up. They actively adjusted their life and work directions and strategies, fought hard to survive, and continued to grow. Some even saw their careers improve instead of decline. For instance, Mr. Zhu Xiaofei from Zhoukou, Henan Province, found an industry training opportunity and shifted from driving a truck to the excavator training business actively. He has been steadily expanding it. Mr. Zheng Jianliang from Wenzhou, Zhejiang Province, started his career by operating small excavators and has persisted in specializing and refining. Even during these years when the epidemic caused fluctuations, his micro-excavator team's business has remained smooth. Mr. Jin Yunpeng from Liaoning Province even ventured into the wheel excavator market and continuously expanded his personal influence through the internet, securing many excellent projects for himself.
No matter how the industry situation evolves, these elite members always adopt a positive attitude towards all the uncertainties in life. Through their hard work, many unfavorable factors can be transformed into favorable conditions, and eventually they achieve another victory in their lives. Their attitudes towards work and life inspire and convey positive energy in the industry, which not only has a positive impact on other members but also contributes to the healthy development of the industry bit by bit.
"Company Profile of Iron Armor 2022"
In 2022, Iron Armor was awarded the title of Industry Internet Leading Enterprise and a Council Member of the Association.
In early 2022, the China Industrial Internet CEO Sanya Summit and Entrepreneurship Investment Carnival event was successfully held in Sanya, Hainan. The conference presented the 2021 China Industrial Internet Annual Awards. Among them, TieMa was honored with the "2021 China Industrial Internet Leading Enterprise" award. This achievement recognizes TieMa's work in digitalization in the construction machinery industry, and also affirms its continuous efforts and contributions to promoting industrial digitalization.
Furthermore, at the 6th Meeting of the Third Session of the Members' Congress of the China Construction Machinery Industry Association and the 19th High-level Forum on China's Construction Machinery Development held in Changsha, Hunan Province in August 2022, Tie Ma was awarded the honorary title of a member unit of the China Construction Machinery Industry Association. The president of the China Construction Machinery Industry Association, Su Zimu, and the secretary-general, Wu Peiguo, presented the plaque to the member unit. This honor recognizes Tie Ma's long-term focus on the construction machinery field, its activities related to equipment trading and usage scenarios, and its efforts to promote the efficient circulation of industry complete machines through technological means.
In 2022, the headquarters of Iron Armor moved to a new location, marking the beginning of a new journey.
On January 25, 2022, Taigai celebrated its relocation. The company's headquarters, previously located in Liangmaqiao Tribal Ark, officially moved to Building 3, Third Floor, Heshenghui Office Building, Xidawang Road, Chaoyang District, Beijing. For Taigai, this marks a brand new beginning. It has entered a new stage of rapid development and a new journey has thus begun.
Looking around the new office building, its office environment is truly first-class and the surrounding transportation is very convenient. This is an ideal place for the continuous growth and expansion of the Iron Armor Company. In 2022, all the employees of the Iron Armor headquarters worked in this huge office environment. The work efficiency of each member and team was improved, and the collaboration among them became more efficient and harmonious.
Looking back on 2022, in the face of various challenges brought by the pandemic, Iron Armor adopted a more pragmatic approach to fulfill every service and commitment, continuously optimized the service system, and optimized and launched new products and functions in terms of digitalization and videoization... Eventually, we achieved growth and hope.
As time passes and seasons change, the spirit of the Iron Guards remains resolute and strives forward without cease!
As we turn the page to 2023, Iron Armor will embark on a new journey with a more proactive attitude, always fulfilling its mission of "serving users with care and promoting industry progress", focusing on its core business, embracing changes, and further driving the positive, healthy and long-term development of the construction machinery industry.
