Unite and Move Forward Together, Win the Future Together - The First Dealer Advisor Meeting of the Fourth Session of Liugong Domestic Marketing in 2025 was successfully held.

Since 2019, the meeting mechanism for dealer advisors and operators has always been an important tool for Liugong to unify thoughts and steps. In previous downward cycles, companies often adopted a meeting sequence of "strategy first, then tactics". Facing the new market opportunities in 2025, Liugong has broken through the traditional model and innovatively adjusted the meeting mechanism. On April 10th, it held a meeting for the operators first to quickly implement tactical measures, and in May, it held an advisor meeting to make strategic coordination and deployment. This transformation fully demonstrates Liugong's management wisdom of "adapting to The Times and innovating with the trend", and highlights Liugong's agile response in the new upward cycle.
Liugong held the first dealer advisor meeting of the fourth domestic marketing session
On May 8th, 2025, the first dealer advisor meeting of the fourth session of Liugong Domestic Marketing was grandly held in Zhanjiang, Guangdong. The meeting comprehensively summarized the domestic marketing performance and market dynamics from January to April 2025, deeply explored the practical paths for the transformation and development of dealers, and further strengthened the cooperation concept of the community of shared destiny between Liugong and dealers through commending the advanced, sharing experiences, and jointly discussing strategies. This has consolidated consensus and injected impetus into the achievement of the annual goals.

Zeng Guang 'an, the chairman of Guangxi Liugong Machinery Co., LTD., Wen Wu, senior vice president, and Xiao Xiaolei, vice president, among other company leaders, attended the meeting and discussed major plans with dealer advisors from across the country and the heads of Liugong's marketing and product lines.

A high-profile lineup, jointly drawing the blueprint for development
This meeting continued the high-standard tradition of the Liugong Dealer Advisor Conference. Many dealer chairmen and general managers were present at the scene, demonstrating the vigorous vitality of the channel ecosystem. The meeting achieved a layer-by-layer penetration from market analysis to business implementation through "performance reports + case sharing + interactive discussions", fully demonstrating the cooperation tone of "strategic mutual trust and synchronized actions" between Liugong and its dealers.
At the beginning of the meeting, Ning Jiantu, the general manager of the Domestic Marketing Center, conducted a detailed review of the performance from January to April 2025, clarified the industry trends and competitive situation, and put forward targeted goals and specific measures for the second quarter.
Representatives from Liugong and its distributors respectively shared practical experiences on themes such as "Comprehensive Solutions", "Operating Leasing", "aftermarket Operations", and "Manager Transformation", providing replicable benchmark cases for channel transformation.
A high-profile lineup, jointly drawing the blueprint for development
Wen Wu, the senior vice president of the company, made an accurate judgment on the industry trend: "The old track is deteriorating, while the new track is accelerating its rise. The trends of electric series, full electrification, electric intelligence, and large-scale customers are becoming increasingly obvious." He conducted an in-depth analysis of the industry characteristics and clarified the significance of marketing transformation. "We must completely transform our marketing mindset," emphasized General Manager Wen. "We need to reconstruct customer value through innovative models and achieve the transformation from a product supplier to a solution provider through digital marketing, scenario-based solutions, and full life-cycle services."

Strategic guidance, deepening the construction of the channel ecosystem
At the meeting, Zeng Guang 'an, the chairman of the company, profoundly pointed out: "To build a long-term sustainable and high-quality channel and customer ecosystem is the fundamental for Liugong's long-term prosperity." He emphasized the need to adhere to four strategic pillars: a long-term and stable "three-all" development strategy, a comprehensive enhancement of industry solution capabilities, the establishment of a dual circulation marketing system both domestically and internationally, and the construction of globally leading R&D capabilities and electronic intelligence and digital technologies.
Chairman Zeng innovatively proposed the channel ecosystem concept of "Old Friends" : "We aim to establish an emotional bond with distributors that transcends commercial cooperation and form a partnership passed down from generation to generation." Adhere to the development model with agents as the main body and direct operation as a supplement. Create value through cooperation, stand together in the same boat, and ensure the long-term prosperity of the business!

United in heart and mind, let's embark on a new journey together
The conference solemnly commended the outstanding dealers in the fields of loaders, excavators, road machinery and earthmoving, and encouraged all dealers to take the benchmarks as role models, learn from advanced experiences, and achieve new successes in areas such as electric transformation, aftermarket development, and major customer marketing.

The representatives attending the meeting unanimously agreed that in the face of the new cycle of the industry, Liugong and its dealers need to further strengthen the concept of "customer first and win-win cooperation", drive transformation through innovation, and empower growth with an ecosystem. Ning Jiantu, the general manager of the Domestic Marketing Center, concluded: "This meeting marks a new starting point for Liugong and its dealers to move forward together. We firmly believe that under the framework of a community with a shared future, we will surely achieve a win-win situation for customers, dealers and Liugong!"
The meeting came to a successful conclusion in an atmosphere where all the dealers were full of enthusiasm and fighting spirit. In the future, Liugong will continue to optimize its channel ecosystem, work in unison with its dealers, and jointly write a new chapter of high-quality development!