The brand value of Sinopec Great Wall Lubricant has ranked first in the lubricant industry for nine consecutive years
On May 10th, the 2025 China Brand Value Information Release and Forum with the theme of "Brand, Making the World a Better Place" was held in Deqing, Zhejiang Province. Sinopec Group ranked among the top energy and chemical brands with a brand value of 407.8 billion yuan, an increase of 18.7 billion yuan compared to last year. The brand value of "Great Wall Lubricant" was 10.284 billion yuan, an increase of 467 million yuan. This achievement not only demonstrates Great Wall Lubricant's outstanding position in the market, but also reflects the remarkable results it has made through continuous investment in technological innovation, product quality improvement and brand building.
China Brand Day was established with the approval of The State Council in 2017. This year marks its ninth year. This forum is jointly hosted by the China Brand Building Promotion Association and the China Appraisal Society, and co-organized by the Brand Work Office of Xinhua News Agency, the Zhejiang Branch of Xinhua News Agency, China Brand Magazine, and China National Brand Network. It is the 12th consecutive year that China has held a public welfare brand value release event.
For many years, Sinopec has been committed to the goal of "building a world-class brand image" and has continuously fulfilled its brand commitment of "Clean Energy, Beautiful life". During the "14th Five-Year Plan" period, Sinopec's brand-building capabilities have consistently maintained a leading position among central enterprises, and it was awarded as one of the first batch of outstanding group brands in the Central Enterprise Brand Leadership Action released by the State-owned Assets Supervision and Administration Commission of the State Council. The brand value has achieved rapid growth, increasing from 308.591 billion yuan in 2021 to 407.853 billion yuan in 2025, with an increase of 32.2%.
In the field of lubricating oil, Great Wall Lubricating Oil, as a leader in the industry, has also performed outstandingly. In 2025, the brand value of Great Wall Lubricant was 10.284 billion yuan, an increase of 467 million yuan compared to 9.817 billion yuan in 2024, successfully achieving the title of the top lubricant brand for nine consecutive years. This achievement fully demonstrates the strong resilience and huge potential for growth of Great Wall Lubricants in the fierce market competition.
As a core brand under Sinopec, Great Wall Lubricant has been making active progress in the market by deeply relying on the group's strong resource advantages and solid technical strength. On the one hand, continuously increase investment in research and development, constantly launch innovative products that meet market demands, and expand the application fields of products; On the other hand, through measures such as optimizing the service system and strengthening brand promotion, the brand influence is comprehensively enhanced, gradually occupying a more important position in domestic and international markets.
Brand responsibility means duty and mission. As a brand of a central state-owned enterprise, Great Wall Lubricant not only shoulders the mission of providing consumers with high-quality products and services, but also undertakes the important mission of guaranteeing the implementation of national strategies, industrial security and technological independence. Over the years, Great Wall Lubricants has continuously innovated, constantly filled technological gaps, and overcome numerous key technical problems that have been a bottleneck. With 21 major categories and over 2,000 varieties, it has become the enterprise with the most complete range of products in the same industry worldwide, providing strong lubrication technology, products and services for the development of various industries in China. In strategic emerging industries such as aerospace, high-end equipment manufacturing, and new energy vehicles, Great Wall Lubricants, with its profound technological accumulation and continuous innovation capabilities, has successfully broken through multiple technical bottlenecks, providing a solid lubrication guarantee for the development of related industries.
Looking ahead, Great Wall Lubricants will continue to uphold the brand philosophy of "Every drop of oil is a promise", driven by technological innovation, continuously improve product quality and service levels, actively respond to the national "dual carbon" goals, promote the green and low-carbon development of the industry, and the company will further deepen brand building, accelerate the pace of internationalization, and strive to build Great Wall Lubricants into a globally influential company A world-class brand, contributing to the high-quality development of China's manufacturing industry.